Match.com: Swiper, No Swiping!

Bumble follows a “swiping concept,” where users must physically swipe left (no) or right (yes) to determine whether they wish to match with other users. To give a different perspective of online dating, Match.com is a great example of a successful online dating platform that has a different interface and target market than Bumble. As Match.com has over 22 years of experience, the site has a variety of different aspects than Bumble and should be taken seriously as a competitor.

While Bumble tends to attract people in their twenties, 48.6% of Match.com members are between the ages of 30 and 49, and the group of users over 50 is the fastest growing age demographic for the site. The target audience for each platform affects the method of attracting users and the type of interface available for users.

Users are able to filter the types of people they see on Match.com beyond gender and location preferences like Bumble. Users on Match.com can determine matches based on height, body type, marital status, faith, ethnicity, smoking and drinking habits, education and more. Instead of swiping to match, users can send “winks” or messages to the people they wish to connect with. More information is available for interested parties, as the “about me” sections are not limited to 300 characters. Increasing the amount of initial information on the online dating platform allows users to make more thoughtful decisions when connecting with others.

Another major difference between Match.com and Bumble is the way each platform attempts to attract users. While Bumble focuses on developing interest by promoting confident women, Match.com advertises longevity of relationships. If a user signs up with Match.com, he or she will find the right person and fall in love, which could be a factor in the older age group of users compared to “swiping” apps.

Image result for match.com ad
An example of a Match.com advertisement that promotes the ability to find a relationship using the site.

Although Match.com targets a different age group and promotes using the site to find love and start a relationship, Match.com acquired multiple other sites to increase the threat of the company to smaller companies like Bumble. Match Group, Inc. also owns Tinder, OkCupid and PlentyOfFish, three other major online dating platforms that compete with Bumble. Despite the major differences between Bumble and Match.com, Bumble must remember the size and strength of Match.com and act accordingly.

A Man’s Perspective

Hello Insight Delight followers,

My name is Easton and I run a blog over at Easton Social Media Conquest. If you haven’t read my blog I urge you to go check it out. If you have you would know that my focus has been on modified automotive social media, but my background is in social media as a whole not just specifically automotive social media. I am happy to be able to give some commentary on my friend’s blog about Bumble and how they are changing dating for the modern world.

My personal experience with dating apps is pretty extensive without going in to too much of the details. On an urge I decide that I should download the app to have a better understanding of the app. Just a few thoughts about the User Interface, I love it. I found it was super easy to set up a profile with no hassle. I really enjoyed that it just linked up Facebook. The only thing I did not like about the set up with Bumble was the fact that I was limited to only 300 characters, although it is not really that bad, just a minor inconvenience to be honest with you.

So what about the target audience? I am going to have to tell you I love it! The fact that the majority of users are women is a single mans dream. So I have no trouble finding a match, so fellas I highly advise you to check it out if you’re having trouble with Tinder or real life. I know you guys might be thinking that you have the best pickup lines, and Bumble not allowing you to message first is going to kill your game. Well let me tell you they aren’t that good, and are counterproductive to say the least. I actually enjoy that women get to message first, and let me tell you why. They get to set the tone of the conversation, and you have a better idea of the intention allowing you to not get mixed signals or put your foot in your mouth. So whether you’re looking for a date or something more adult you can know what to expect.

Honestly guys Bumble is a great new app place to meet women and get dates. Enjoy the ease that this app will bring to your love life.

Bumble Breakdown: AI & UI

One of the best aspects of Bumble is the app design, which is simple and clean. There is a fair amount of white space when needed and the perfect use of images. When users intend to quickly swipe through potential matches, the app needs to have clarity and avoid clutter. Speed and immediate gratification is expected on a platform like Bumble.

When exploring competitor apps, I noticed the most attractive and user-friendly platforms were the ones with an intuitive design and neatness. The ones that were difficult to use and immediately deleted were the ones with an overload of images and information and the ones that were difficult to navigate. With a combination of a high-end design and user interface and a sophisticated audience, Bumble ranks superior among online dating apps.

The following flowchart, which I made on canva.com (highly recommend) breaks down each page of Bumble:

Bumble map

The flowchart represents how simple and comprehensive the app is, which promotes the ease of online dating. There are no useless pages; each direction on the app has a purpose that is straightforward. Wolfe wanted to create an application to make it easier for women to talk to men, and she accomplished that beyond a conceptual level. Not only do women have the power to initiate a conversation, but they also have a basic app to do it on.

Another aspect to emphasize the simplicity of Bumble is the minimal information needed and displayed to connect with other users. All a user sees about another user is up to six images, the occupation, the education and a brief biography of the user. Bumble also allows users to connect their profiles to Spotify to show other users what they are listening to, but it is optional and does not clutter profiles.

My Experience:

There was a day when my friend and I decided to download multiple dating apps to see which was the best. We deleted most of the apps we downloaded because of the types of people we were connecting with, which ranged from rude to boring to inappropriate. Some apps had few users, so few connections were made altogether. The final straw for the apps was the design and usability of each app. I immediately deleted a few that were impossible to look at, but Bumble ranked at the top of our list overall for interface and users.