A Few Swipes Ahead: Tinder

With over 100 million downloads and 26 daily matches, Tinder is Bumble’s greatest competitor. Although the apps have similar swiping capabilities and concepts, Tinder consists of 62% men, which is over 10% more than Bumble. 45% of Tinder users are between the ages of 25 and 34, and another 38% of users are between 16 and 24. All of these statistics and more can be found at https://www.globalwebindex.net/blog/what-to-know-about-tinder-in-5-charts.

While Bumble focuses on attracting women and has been called a “feminist dating app,” Tinder is known for being a “hookup app.” Unlike Bumble, Tinder users have an unlimited amount of time to message each other without any restrictions on who messages first. The apps seem to be almost identical, but those minor differences put the two apps in separate categories in users’ minds.

One of the best aspects of Tinder is the ability for people to use the app for social experiments. Most of the experiments I have seen on Tinder relate to attractiveness and involve setting up multiple profiles to see how people will react to different looks. Others go beyond looks and present a number of different personalities to see how users will react. One girl even used Tinder to attract a pedophile and have him arrested! There are various types of experiments that use Tinder as the testing platform that couldn’t be done on an app with connection restrictions like Bumble.

“The number one fear for men [when online dating] is that the woman they meet is going to be fat” begins this social experiment, where a woman dresses up a fat suit to see how men react to meeting a woman that is larger than she presents herself in her profile:

The social experiment was then redone with a man in a fat suit instead of a woman:

Because of the ease of data accessibility on Tinder, users are able to use the app for social experiments like the one shown in the videos. Although the experiments use the app for an alternative purpose beyond dating, the concept of using a dating app for social experiments is creative and entertaining at a minimum. Most of the experiments don’t seem to analyze the results, but the concept gives a new perspective for dating and human reactions.

If you are as interested in Tinder experiments as I am, check out “8 Intriguing Experiments on Tinder” here: http://www.oddee.com/item_99435.aspx