A Man’s Perspective

Hello Insight Delight followers,

My name is Easton and I run a blog over at Easton Social Media Conquest. If you haven’t read my blog I urge you to go check it out. If you have you would know that my focus has been on modified automotive social media, but my background is in social media as a whole not just specifically automotive social media. I am happy to be able to give some commentary on my friend’s blog about Bumble and how they are changing dating for the modern world.

My personal experience with dating apps is pretty extensive without going in to too much of the details. On an urge I decide that I should download the app to have a better understanding of the app. Just a few thoughts about the User Interface, I love it. I found it was super easy to set up a profile with no hassle. I really enjoyed that it just linked up Facebook. The only thing I did not like about the set up with Bumble was the fact that I was limited to only 300 characters, although it is not really that bad, just a minor inconvenience to be honest with you.

So what about the target audience? I am going to have to tell you I love it! The fact that the majority of users are women is a single mans dream. So I have no trouble finding a match, so fellas I highly advise you to check it out if you’re having trouble with Tinder or real life. I know you guys might be thinking that you have the best pickup lines, and Bumble not allowing you to message first is going to kill your game. Well let me tell you they aren’t that good, and are counterproductive to say the least. I actually enjoy that women get to message first, and let me tell you why. They get to set the tone of the conversation, and you have a better idea of the intention allowing you to not get mixed signals or put your foot in your mouth. So whether you’re looking for a date or something more adult you can know what to expect.

Honestly guys Bumble is a great new app place to meet women and get dates. Enjoy the ease that this app will bring to your love life.

Bumble and the Bumblebees: Who’s the Target?

After co-founding and leaving Tinder, Whitney Wolfe created Bumble, a dating app intended to make women more comfortable when making the first move. While the app tends to attract college students and recent graduates in their early twenties, Wolfe wants the app to welcome women of all ages, typically from 18 to 35.

Wolfe explained that she and her colleagues wanted to “modernize dating” through Bumble because “there’s this unwritten rule that it’s not ladylike, or it’s wrong, or the guy should go first” (Wolfe). Within 24 hours after matching with a man, or woman depending on a woman’s interests, the woman must contact her match before it expires. After the woman initiates contact, the man has 24 hours to respond before the conversation expires. Of course, women have always had the opportunity to initiate the dating process, but because it’s not society’s norm, it can be difficult for a woman to have the confidence to actually pursue someone first.

Although the app accepts all people of all ages, it seems that dating apps with a mass-population swiping concept (swiping yes or no through many people) typically attract millennials, people who want instant gratification and attracted to this form of social media. According to hellogiggles (http://bit.ly/2mpQdWw), 63.3% of Bumble users are between the ages of 18 and 29, and Bustle (http://bit.ly/2n49Jcq) states that 59% of total Bumble users are women. Because of the women empowerment aspects of Bumble, the app targets younger women, specifically ones that wish to explore the dating world without the pressures of traditional male-oriented concepts. The app also allows women to search for friends through the BFF function, further targeting younger women.

While men are welcome to join the app and are encouraged to do so for obvious dating reasons, the app caters to women and attempts to provide a safe space for interactions between matches. Dating can be intimidating for the average woman, so providing a comfortable platform for communicating with potential suitors is a blessing for some ladies.

My Thoughts:

From my personal experience, Bumble seems to be a more sophisticated dating app than other popular dating platforms. By targeting women and promoting confidence, there’s a valuable respect aspect on Bumble. While women can start a conversation on any dating app, being required to start the conversation takes away the pressure of wondering how a man will react to a woman’s initiation. Most of the “what ifs?” can fade away by giving the women the power on Bumble. The man knows the woman has to contact him first, so there’s no question about who should say something first. I have yet to meet a man who isn’t thrilled by the idea of a woman approaching him first because there can be so much pressure when it comes to making “the first move.”

A boost of confidence for women and a stress-free experience for men? I’ll swipe right to that!

Read more about the original concept of Bumble through this interview with Whitney Wolfe here: http://www.racked.com/2015/3/24/8266243/whitney-wolfe-tinder-bumble

A Few Swipes Ahead: Tinder

With over 100 million downloads and 26 daily matches, Tinder is Bumble’s greatest competitor. Although the apps have similar swiping capabilities and concepts, Tinder consists of 62% men, which is over 10% more than Bumble. 45% of Tinder users are between the ages of 25 and 34, and another 38% of users are between 16 and 24. All of these statistics and more can be found at https://www.globalwebindex.net/blog/what-to-know-about-tinder-in-5-charts.

While Bumble focuses on attracting women and has been called a “feminist dating app,” Tinder is known for being a “hookup app.” Unlike Bumble, Tinder users have an unlimited amount of time to message each other without any restrictions on who messages first. The apps seem to be almost identical, but those minor differences put the two apps in separate categories in users’ minds.

One of the best aspects of Tinder is the ability for people to use the app for social experiments. Most of the experiments I have seen on Tinder relate to attractiveness and involve setting up multiple profiles to see how people will react to different looks. Others go beyond looks and present a number of different personalities to see how users will react. One girl even used Tinder to attract a pedophile and have him arrested! There are various types of experiments that use Tinder as the testing platform that couldn’t be done on an app with connection restrictions like Bumble.

“The number one fear for men [when online dating] is that the woman they meet is going to be fat” begins this social experiment, where a woman dresses up a fat suit to see how men react to meeting a woman that is larger than she presents herself in her profile:

The social experiment was then redone with a man in a fat suit instead of a woman:

Because of the ease of data accessibility on Tinder, users are able to use the app for social experiments like the one shown in the videos. Although the experiments use the app for an alternative purpose beyond dating, the concept of using a dating app for social experiments is creative and entertaining at a minimum. Most of the experiments don’t seem to analyze the results, but the concept gives a new perspective for dating and human reactions.

If you are as interested in Tinder experiments as I am, check out “8 Intriguing Experiments on Tinder” here: http://www.oddee.com/item_99435.aspx