A Man’s Perspective

Hello Insight Delight followers,

My name is Easton and I run a blog over at Easton Social Media Conquest. If you haven’t read my blog I urge you to go check it out. If you have you would know that my focus has been on modified automotive social media, but my background is in social media as a whole not just specifically automotive social media. I am happy to be able to give some commentary on my friend’s blog about Bumble and how they are changing dating for the modern world.

My personal experience with dating apps is pretty extensive without going in to too much of the details. On an urge I decide that I should download the app to have a better understanding of the app. Just a few thoughts about the User Interface, I love it. I found it was super easy to set up a profile with no hassle. I really enjoyed that it just linked up Facebook. The only thing I did not like about the set up with Bumble was the fact that I was limited to only 300 characters, although it is not really that bad, just a minor inconvenience to be honest with you.

So what about the target audience? I am going to have to tell you I love it! The fact that the majority of users are women is a single mans dream. So I have no trouble finding a match, so fellas I highly advise you to check it out if you’re having trouble with Tinder or real life. I know you guys might be thinking that you have the best pickup lines, and Bumble not allowing you to message first is going to kill your game. Well let me tell you they aren’t that good, and are counterproductive to say the least. I actually enjoy that women get to message first, and let me tell you why. They get to set the tone of the conversation, and you have a better idea of the intention allowing you to not get mixed signals or put your foot in your mouth. So whether you’re looking for a date or something more adult you can know what to expect.

Honestly guys Bumble is a great new app place to meet women and get dates. Enjoy the ease that this app will bring to your love life.


Bumble Breakdown: AI & UI

One of the best aspects of Bumble is the app design, which is simple and clean. There is a fair amount of white space when needed and the perfect use of images. When users intend to quickly swipe through potential matches, the app needs to have clarity and avoid clutter. Speed and immediate gratification is expected on a platform like Bumble.

When exploring competitor apps, I noticed the most attractive and user-friendly platforms were the ones with an intuitive design and neatness. The ones that were difficult to use and immediately deleted were the ones with an overload of images and information and the ones that were difficult to navigate. With a combination of a high-end design and user interface and a sophisticated audience, Bumble ranks superior among online dating apps.

The following flowchart, which I made on canva.com (highly recommend) breaks down each page of Bumble:

Bumble map

The flowchart represents how simple and comprehensive the app is, which promotes the ease of online dating. There are no useless pages; each direction on the app has a purpose that is straightforward. Wolfe wanted to create an application to make it easier for women to talk to men, and she accomplished that beyond a conceptual level. Not only do women have the power to initiate a conversation, but they also have a basic app to do it on.

Another aspect to emphasize the simplicity of Bumble is the minimal information needed and displayed to connect with other users. All a user sees about another user is up to six images, the occupation, the education and a brief biography of the user. Bumble also allows users to connect their profiles to Spotify to show other users what they are listening to, but it is optional and does not clutter profiles.

My Experience:

There was a day when my friend and I decided to download multiple dating apps to see which was the best. We deleted most of the apps we downloaded because of the types of people we were connecting with, which ranged from rude to boring to inappropriate. Some apps had few users, so few connections were made altogether. The final straw for the apps was the design and usability of each app. I immediately deleted a few that were impossible to look at, but Bumble ranked at the top of our list overall for interface and users.